work
Performance marketing demo: from offer to enquiry.
Campaign demonstration · Not launched
A campaign concept for Clear Ledger Studio, a fictional bookkeeping service for solo consultants in Ahmedabad. The aim is an enquiry about monthly bookkeeping—not clicks for their own sake. Not launched; no performance data.
Brief & offer
Audience assumption: solo consultants who need organised monthly records. Offer: discuss bookkeeping needs and agree a scope. Geography: Ahmedabad. Intended action: request a scope discussion. No fictional testimonials, credentials or campaign outcomes are used.
Meta plan
Test two static creative concepts: “Less receipt chasing. A clearer month.” and “Know what your bookkeeping needs next.” Copy: “Monthly bookkeeping for solo consultants. Share your needs and discuss a suitable scope.” Compare the response by fit, not just form count. These are proposed tests, not proven audiences.
Google Search plan
Research intent around “monthly bookkeeping service Ahmedabad” and “bookkeeping for consultants.” Check actual search terms before exclusions. Potential negative themes: jobs, training and free software, if those searches do not fit. Sample ad: “Bookkeeping for Consultants | Discuss Your Monthly Needs.” These keyword ideas have no verified volume or bid estimates.
Enquiry journey
The landing-page demo repeats the service and audience, explains the next step and asks only relevant qualification questions. A real launch would need approved business details, a working secure form, privacy handling and an agreed follow-up owner.
Measurement & limitations
Proposed review fields: source, valid contact, contacted, fit, appointment and outcome. The downloadable template is blank. Check successful submissions separately from CTA clicks; review duplicates and delivery failures. No spend, CPL, ROAS, conversions or results are available.
Sources for the practical guidance
Google Ads conversion measurement ↗